Alexa is the Web Information Company. Since our founding in 1996 we’ve been committed to providing free website analyics for all websites. Today, millions of people from across the globe visit Alexa.com each month to access our web analytics and other services.
Global Web Traffic Estimates
Alexa is perhaps best known for the Alexa Rank – our website ranking system which tracks over 30 million websites worldwide. The Alexa Rank and other metrics allow site owners to benchmark their sites and give consumers, marketers and advertisers metrics to evaluate websites for media buying, partnerships, and other business opportunities.
Alexa’s traffic estimates are based on a diverse sample of millions of worldwide internet users using thousands of different types of toolbars and add-ons for Google Chrome, Firefox, and Internet Explorer.
Tools and Metrics for Business Owners
Alexa helps small and medium sized businesses succeed on the web. Our tools help web site owners benchmark their site’s performance against their competitors, generate more traffic, and optimize their websites.
We give site owners control over their data. Site owners can update or edit the public listing information for their site. They can certify their site metrics by installing an Alexa script on their site to get more accurate metrics and insights. And they can choose which metrics to make public and which should remain private.
Browser Extensions and Add-ons
Alexa’s Toolbar Creator is a free service that allows site owners to create browser add-ons that engage their audience and help drive traffic back to their website. Tens of thousands of companies have created toolbars using the Alexa Toolbar Creator. The Alexa Toolbar was one of the first browser extensions ever created in 1998 and has been downloaded by millions of people.
Tools for Developers
We make many of our metrics available through web service API’s, so developers can include Alexa data and intelligence in their own products.
Alexa Algorithm: How it works?
Knowing the algorithm is like half the work done. Alexa has a complex algorithm for ranking millions of blogs & it keeps changing their stats/ranks on daily basis.
Alexa officially clear the ranking algorithm with this statement
The rank is calculated using a combination of average daily visitors to webspecia.com and pageviews on webspecia.com over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1
Myths & Facts about Alexa Ranking
- Alexa Doesn’t depends upon the traffic of your blog
- The Ranking factor doesn’t depends upon your Adsense income
- Alexa Ranking has nothing to do with your blog SEO or your search Engine presence
How to Improve Alexa Rank
Bringing down the Alexa rank is not a tough job. Have a look and try to implement the tips.
#1. Gain gentle visitors or Quality visitors
I strongly believe that the whole alexa algorithm is based on this Techy Visitor factor.
Suppose I am a quality visitor, i will be visiting only those website which are having a good reputation & a great content. The time spent & pageviews made by me will be considered a factor of quality. If i arrived there accidentally i will bounce instantly but if i found quality content, my page views for that blog will be good.
Now the issue comes that How alexa knows if I am a quality visitor of not? Here the alexa toolbar, website certification & other factors work.
If i am having a blog with good global rank and health, it would be working as an standard blog for comparing others. Alexa toolbar & website certification tells alexa that I am a reputed/quality visitor. (obviously there might be other factors for measuring the quality of visitor)
But after all the core concept is to gain quality visitors on your blog & try to make them your readers (by inviting them again and again). Social sharing might work for you (share with attractive titles & never spam) to invite them again on your blog. You may ask them directly to visit your blog.
Justification: At first when i created my first blog, i did all possible things to get a better alexa rank but it tool me 10+ months to get a rank under 1,00,000 but after that whenever I create a new blog, it takes only 15-30 days to get beat that rank & it is because i have a techie circle & i myself am a techie person (well, i consider myself a quality visitor)
Upon reading further points, you will get a clear justification.
#2. Praise, Support & Promote Alexa
Senseless but important as it helps alexa to run their algorithm, you need to praise alexa & its products/tools so that alexa could be able to track your activities.
First of all you have to install the Alexa toolbar in your browser. It is the basic and effective method to lower down the Alexa. Some more effective ways are mentioned below:
- Claim Your Website at Alexa
- Install Alexa Toolbar at your browser
- Ask people to review your website
- Write reviews about Alexa
- Ask people to rate your website at Alexa
- Put an alexa widget on your blog
Here you should notice an important point about Alexa ranking that Ranking is based on the amount of traffic recored form user that has the Alexa Toolbar installed in their Brower. It counts only that traffic which has Alexa toolbar, not all traffic.
Hence if your readers are having toolbar installed in their browser then their visit will be beneficial for your blog rank.
These are the general suggestion you can find at most of the blogs or in the form of suggestions but I couldn’t understand if it is true then why my every single blog gets a rank of under 100,000 within a month.
#3. Write Regularly & Produce Quality Content
Frequently publish article after a regular interval so that you can get visitors for those articles & those articles will help you to get more visitors & needless to say that quality content can only help you to get a quality reader hence an improvement in alexa rank.
If you are not writing regularly then it is sure that your blog’s Alexa rank will go down & then it will be very hard to get back the rank. Hence never hesitate to login your dashboard & produce quality articles on a regular interval.
#4. Social Sharing & Promotion
Why losing a chance to invite techie/bloggers on your blog. After publishing every single article, promote it socially & try to target your audience. Sharing them on appropriate facebook groups, twitter & even social submission at dynamic bookmarking websites can bring you lots of readers & thus a jump in alexa rank.
After writing the post share your post/blog on social sites like digg.com, twitter.com. delicious etc. Because this type of social sharing always gives you quality visitors which help you to lower down the Alexa rank.
Especially the traffic from twitter & StumbleUpon is a quality traffic which might be very beneficial for you.
Faqs About Alexa Rank
- How authentic is Alexa?
By checking the alexa ranking of a blog/website, you can get an overview of its health but taking it too seriously is foolishness. Unlike Google algo, alexa algorithm has many loopholes & hence we can not call it an authentic.
- How often Alexa updates it ranking?
Alexa updates its ranking daily. Depending upon the ranking slab, you might be able to observe the changes. The rank variation becomes slow when you enter the competitive field. This is the saturation point for your blog & here you need to work hard for a better rank and to compete with others.
- Why backlinks are not being updated?
Alexa updates the number of backlinks on a long interval (probably after a gap of 1-3 month) hence if you have created backlinks for your blog, you can not see the changes in real time.
- Is a good Alexa ranking Profitable for Business?
Undoubtedly yes, Alexa ranking matters a lot to many (& its a fact that even you are reading this because you care about alexa). After Google PageRank, Alexa rank plays a major role in online business deals.
My Opinion about Alexa and Why you need Better Alexa Rank
In my point of view Alexa is 90% better than the other tools to measure the site but sometimes it shows wrong stats. As 2-3 times I had seen the blogs having Page Rank 3+ but not having good Alexa Rank. What to say about these stats?
But after all, there is no alternative of Alexa & today Alexa is the best website monitoring tool & the plus point is that it is free for everyone.
Your Alexa rank can bring some good deals for you because alexa has a great user base & popularity. It is used by almost every business expert/employee to get an overview of website health. A good alexa rank can help you to create a gravity of your blog/website.
So follow our tips & bang the Alexa & do not forget to add more tips if you have any.